APAS Show 2025: Bracell Papéis celebrates Supra’s growth and reinforces retail expansion
Bracell Papéis expands its brand presence in new markets and strengthens its position in the Southeast.
Supra toilet paper uses humor to engage consumers in a new campaign
With “Even the Neves prefer it”, Supra highlights softness, comfort, and quality as key attributes setting a new standard in the segment.
Bracell plants 8,000 native trees and creates ecological corridor
Action connects native vegetation fragments in São Paulo’s countryside, reinforcing the company’s commitment to sustainability.
Casa Bracell Social opens its doors to the community in Lençóis Paulista
The socio-cultural space, Casa Bracell Social, will be dedicated to the company’s social projects and activities.
Bracell participates in Estadão’s 4th ESG Summit
Bracell contributed to the panel “Brazilian Biodiversity and Sustainable Business” in the ESG Summit.
Bracell recognized for the first time at the Expression Ecology Award
Company received the Prêmio Expressão de Ecologia in the Natural Resource Conservation category with the One-for-One Commitment.
Bracell launches documentary about Project Star on open TV
The movie explores the challenges and innovations in the construction of the mill in Lençóis Paulista.
Bracell Foundation debuts with a focus on improving childhood education
Childhood education, early childhood, and leadership development are the pillars of the organization.
Bracell Papéis expands its presence in the national tissue market with its debut at APAS SHOW 2024
The initiative is part of the company’s One-for-One Commitment and will last ten years in Public Environmental Protection Areas.
Bracell makes a commitment with the São Paulo government to preserve 115 thousand hectares of native forests
The initiative is part of the company’s One-for-One Commitment and will last ten years in Public Environmental Protection Areas.