Bracell surpasses 100 women in leadership positions at pulp mills
Women in leadership positions reach 27.7% (113 leaders), approaching the target of 30% by 2030.
Bracell inaugurates Northeast Learning Institute, a dedicated Space for employees development
Located at the company’s unit in Camaçari, the Learning Institute aims to promote structured learning pathways and skills development.
Bracell receives Agro Mais Integridade Seal and joins CGU pact
The Agro Mais Integridade Seal, granted by Brazil’s Ministry of Agriculture and Livestock, reflects the company’s commitment to ethics and transparency.
Absoluto paper towels bring back 1990s advertising nostalgia
Icon of Brazilian advertising returns in the new Absoluto paper towels campaign.
Bracell presents progress on Agenda 2030 targets in new Sustainability Report
Global leader in dissolving and specialty pulp strengthens diversity, expands social impact, and reinforces sustainable growth and climate strategy.
Bracell Papéis taps into Northeastern rhythms to launch pants diapers
Pants diapers segment already accounts for half of the Northeastern market and leads category growth in Brazil.
Fashion, Inclusion and Purpose: Bracell Takes Part in Another Edition of Afro Fashion Day
For the third consecutive year, Bracell participated in Afro Fashion Day, the foremost event celebrating black fashion in Brazil.
Bracell wins 2025 Amcham Eco Award with pioneering environmental conservation initiative
Bracell’s One-for-One Commitment, which matches planted areas with conservation areas, earns Amcham Eco Award.
Bracell convenes experts and authorities to discuss Brazil’s leadership in the global climate agenda
The event featured key figures dedicated to the global climate agenda, such as COP30 CEO, Ana Toni.
Bracell Papéis presents an unprecedented study on Brazil’s institutional tissue market
Event on the institutional tissue market also marked the launch of a new rolled product machine at the Lençóis Paulista unit.