Bracell surpasses 100 women in leadership positions at pulp mills
Women in leadership positions reach 27.7% (113 leaders), approaching the target of 30% by 2030.
Bracell inaugurates Northeast Learning Institute, a dedicated Space for employees development
Located at the company’s unit in Camaçari, the Learning Institute aims to promote structured learning pathways and skills development.
Bracell receives Agro Mais Integridade Seal and joins CGU pact
The Agro Mais Integridade Seal, granted by Brazil’s Ministry of Agriculture and Livestock, reflects the company’s commitment to ethics and transparency.
Bracell Exceeds Female Entrepreneurship Target and Reaches 73% of Projects Led by Women
Bracell has surpassed its female entrepreneurship goal, reaching 73% of projects led by women through initiatives such as the Dona Della program. The milestone reinforces the company’s commitment to gender equality, diversity, and inclusive growth, while empowering women in local communities. By investing in leadership development and entrepreneurship, Bracell continues to drive positive social impact and strengthen its ESG agenda.
Absoluto paper towels bring back 1990s advertising nostalgia
Icon of Brazilian advertising returns in the new Absoluto paper towels campaign.
Bracell presents progress on Agenda 2030 targets in new Sustainability Report
Global leader in dissolving and specialty pulp strengthens diversity, expands social impact, and reinforces sustainable growth and climate strategy.
Bracell Papéis taps into Northeastern rhythms to launch pants diapers
Pants diapers segment already accounts for half of the Northeastern market and leads category growth in Brazil.
Debate on Pesticide Use Reinforces Biological Solutions Adopted by Bracell
The growing debate on reducing pesticide use in Brazil highlights the importance of sustainable alternatives such as biological control. In this context, Bracell has strengthened its investments in nature-based solutions, significantly reducing reliance on chemical pesticides in its forestry operations.
By producing and releasing natural enemies to control pests, the company achieved an approximate 80% reduction in pesticide application, with consistent results across regions such as Bahia and São Paulo. Supported by biotechnology, drone application and technical partnerships, the initiative is part of the Bracell 2030 Agenda, reinforcing a more sustainable, efficient and climate-positive forestry model.
Bracell Removes 6 Million Tons of CO₂ and Strengthens Climate Monitoring with Flux Towers
Bracell reported removing 6 million tons of CO₂ between 2020 and 2025, reinforcing its low-carbon strategy and progress toward its 2030 sustainability goals. The results are driven by its forest operations, combining planted and preserved areas to capture carbon at scale. To strengthen accuracy and transparency, the company is expanding its climate monitoring capabilities through flux towers, which enable real-time measurement of carbon exchanges. The initiative integrates technology, science, and responsible forest management, positioning Bracell as a key player in the global climate agenda and low-carbon bioeconomy.
Bracell: Commitment to Biodiversity Conservation
Bracell advances biodiversity conservation through its One-to-One commitment, protecting native forests, restoring ecosystems, and promoting sustainability across Brazil.