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Corporate strategy

To ensure the delivery of high-quality products to our customers, Bracell seeks to attract and retain qualified professionals committed to continuous improvement. We offer our employees opportunities to enhance their knowledge and develop their skills in a competitive and challenging environment, while acting with good ethics and professionalism. Our Mission, Vision and Core Values underpin our commitment to driving excellence, teamwork, respect, integrity and sustainability across all aspects of our operations.

Estratégia Corporativa


Improving lives by developing resources sustainably.


To be one of the largest dissolving pulp producers in the world, with the best management fully committed to the sustainable use of natural resources; our aim is to consistently create value for the Community, Country, Climate, Customer and the Company.

Core values (T.O.P.I.C.C)

Bracell acts in accordance with the fundamental values of the RGE group, which believes that in order to fulfill its mission and achieve its vision for the future; it must adhere to a set of Core Values known as TOPICC:

– We are aligned by our common purpose and work together as a complementary Team;
– We take Ownership to achieve outstanding results and seek value at all times;
– We develop People to grow with us;
– We act with Integrity at all times;
– We understand our Customers and deliver best value to them;
– We act with zero complacency and always strive for Continuous Improvement.