Absoluto paper towels bring back 1990s advertising nostalgia
Icon of Brazilian advertising returns in the new Absoluto paper towels campaign.
Bracell Papéis taps into Northeastern rhythms to launch pants diapers
Pants diapers segment already accounts for half of the Northeastern market and leads category growth in Brazil.
APAS Show 2025: Bracell Papéis celebrates Supra’s growth and reinforces retail expansion
Bracell Papéis expands its brand presence in new markets and strengthens its position in the Southeast.
Supra toilet paper uses humor to engage consumers in a new campaign
With “Even the Neves prefer it”, Supra highlights softness, comfort, and quality as key attributes setting a new standard in the segment.