Only in 2019, the social investments made by the company benefited over 64 thousand people in the Northern coast and Northeastern region of Bahia.
Student Mariana Souza dos Santos, 12 years-old, from a rural community called Moita Redonda, in Inhambupe, Bahia, has found herself to be a poet. And her talent was soon recognized: she represented her city, in 2019, in fifth grade category, in the Portuguese Olympiad held by Fundação Itaú Social, within a program called Writing the Future (Programa Escrevendo o Futuro), in partnership with the Department of Culture. In this edition of the Olympiad, the genre was poetry. And, to Mariana’s luck, the theme was “The place where I live”. That’s how, encouraged by her teacher Aparecida Guimarães, Mariana stood out with her verses in a poetry called, in a free translation, “The garden of life” (“O jardim da vida”).
Teachers from her school, Escola Municipal Lucival Costa, participate in a continuous education project called Educação Continuada, which is one of the initiatives under Bracell’s Education program, and which addresses, among other themes, text production. Affectionally called Pró Cida by her students, the teacher says to be proud of Mariana and reveals that the quality of her students’ texts has been notably improving since the teachers started to apply the shared methods to Bracell’s program. “We’ve learned more about how to work in the classroom, how to make the corrections and how to produce texts”, she says. And the result could not be more rewarding: “The students have developed a taste for reading, and not only poetry, but also texts of other natures, both at school and at home. On my birthday and on Teacher’s Day, I received several poetries written by the students” Pró Cida celebrates.
Social projects and impacting results
This and other stories are presented in the Social Balance of Bracell Bahia, which revives the social investments made by the company in 2019 and introduces to the public some of the people among the 64 thousand people who has benefited from the program in the Northern coast and Northeastern region of Bahia.
The publication gives voice to people who live in the communities through their stories, showing the value of the positive impact of the program on their lives. Know the stories about Ms. Cristina, who is part of a project called “green drugstore” (Farmácia Verde), the story about Cosme, a young singer who has won one of the editions of Fest in Canto, or the story about Mr. Regi, a picker of eucalyptus tree tips, or about Mr. Maria José, president of an association whose headquarters have been recovered by the volunteering program, or of farmer Jurandi, who mentors students to develop an agroforestry system. The publication also tells the story of Wellington, a forest firefighter who, jointly with his colleagues, helped picking a portion of the oil that was spilled on the Brazilian coast last year.
The company, which is part of Royal Golden Eagle (RGE) group, is one of the largest producers of soluble and specialty cellulose in the world, having two major operations in Brazil – in the city of Camaçari, State of Bahia, and in the city of Lençóis Paulista, State of São Paulo. The activities and management models adopted by the company are fully committed to the sustainable use of natural resources, in order to create value to the community, the country, the climate, the customer and the company, on a permanent basis.
In 2021, when the expansion of Lençóis Paulista’s unit, known as Project Star, is concluded, Bracell will have an annual production capacity of approximately 2 million tons of cellulose, and will employ approximately 10 thousand own and outsourced employees. In addition to its industrial operations in Brazil, Bracell has offices in Singapore and sales offices in Asia, Europe and the United States.