Bracell innovated with two special dressing rooms at the event, where guests could create compositions with scarves made by women from a social project supported by the company
For the third consecutive year, Bracell participated in Afro Fashion Day, the foremost event celebrating black fashion in Brazil, organized by the newspaper Correio. Held on November 1 at Terreiro de Jesus (Pelourinho), in Salvador, the event underscored Bracell’s commitment to diversity, inclusion and social support — topics that have gained even more relevance as Brazil hosted COP30, which also included discussions related to Afro-descendant populations.
To enhance engagement, Bracell introduced two special backstage areas at the event, where guests could create outfits using scarves made by women from the Fábrica de Fardamentos, initiative supported by Bracell in Bahia.
In partnership with stylist Fagner Bispo, we also presented a men’s look in viscose that celebrates the beauty, lightness and identity of black culture. This fabric — also featured in the scarves distributed at the event — is made from the dissolving pulp produced by Bracell Bahia at the Camaçari mill, combining innovation and sustainability while connecting industry and fashion.
Bracell’s participation in the show also aligns with our internal diversity journey, which aims to expand visibility for black professionals inside and outside the company. As part of this initiative, we created the #AfroFashionDayatBracell program, inspired by the event. The program took the traveling backstage experience, first introduced at AFD, to Bracell operations across Bahia, including Camaçari, Alagoinhas, Inhambupe, Entre Rios, Feira de Santana and São Gonçalo dos Campos.
“Sponsoring Afro Fashion Day is a unique opportunity to connect our business with end consumers. It is an innovative way to show how the pulp industry is present in people’s lives,” says Rudine Antes, Managing Director at Bracell Bahia.
“We believe that celebrating the beauty, ancestry and representation of black Brazilians is important and this is an integral part of Bracell’s commitment to maintaining a diverse, inclusive and, above all, respectful environment,” says Cíntia Liberato de Mattos, Bracell’s Communications and Institutional Relations Manager.
