Development of local communities
Bracell believes that the development of its surrounding communities is part of its commitment to share the benefits from its activities with everyone it has a relationship with.
The company creates long-term value which is shared with its stakeholders and seeks to meet their social demands through two axis:
- Continuous communication to mitigate the impact of its operations
Bracell adopts procedures to map the communities and maintains a continuous communication with those who are impacted by forest management activities.
In order to keep its stakeholders well informed on the development of its operations, the company created the program Encontro com Comunidades (meeting with the communities). Under this program, Bracell’s professionals contact locals from the place in which the company will operate to explain all processes of the operation – such as planting, harvesting and transportation, – and to inform them about the communication channels to report questions, demands or complaints.
- Private Social Investment
Bracell develops social projects based on three pillars: Education, Empowerment and Enhancement. These pillars are based on the following premises:
- Flexibility and adaptability to different needs of stakeholders, both in Bahia and in São Paulo;
- Focus on people and on collective needs, in different cultures and realities;
- Development of cooperative and co-responsibility actions;
- Priority of projects that create shared value;
- Constant pursue to apply the concept of sustainable development throughout the entire project; and
- Obtaining of direct and indirect measurable and qualitative results.
Who can participate?
Any rural producer in the region can participate in the Forestry Producer Program, provided that the property:
- has updated land documentation;
- is located within 120 km of the Bracell plants in Camaçari (Bahia) and Lençóis Paulista (São Paulo)
- shows satisfactory productive potential;
- has no environmental liabilities;
- is located in a region with rainfall (rainfall index) above 1000mm per year.
All these aspects are evaluated from meetings of representatives of the company with the rural owners, field visits, analysis of documentation of the property, topographic measurement, environmental legalization and legal reserve registration process and, finally, signature of contract.
The financial return of the Forest Producer Program to the rural owner varies according to the distance of his property from the factory and the rainfall regime and the soil where the land is located. And it is not just the owner and the business who earn from PPF: it also generates positive financial results for municipalities and the state, as it increases tax and employment generation, as well as infrastructure investments.
All planting costs, including services and inputs, are financed directly by the company.
Social and environmental benefits
The Forestry Producer Program contributes to the maintenance of environmental quality in the properties of its participants. This is because one of the constraints of the program is that permanent preservation areas (PPAs), such as springs and riparian forest, are delimited and legal reserve areas are recorded.
In addition, the planted forest better protects the soil from erosion, with the advantage of generating wood, a marketable product that is very useful in rural areas. Planting trees also helps absorb CO2, one of the main gases that cause global warming.