Bracell understands that safeguarding the environment and biodiversity is not just a matter of ethics, but lies in the center of our commitment to society. We also realize that these are vital commitments necessary for the continuity of our operations.
This respect for communities and the surrounding environment is shared by our customers, employees and other stakeholders, and is a key factor that increases business viability.
Bracell believes that the development of communities around its operations is part of its social commitment to bring the benefits of its activities to all audiences with whom the company interacts.
In the state of São Paulo, the company maintains the Instituto Lidera Jovem, which works with young people. In Bahia, the main focus is on providing educational and business support to rural communities.
We aim to strengthen educational practices in the public teaching system in the company’s operational areas. Our educational programs work to enhance the most important skills of local communities, as well as to encourage citizenship and environmental awareness.
Our education projects include:
School partners - Sports and music
School partners – Sport
School partners – Music
Environmental education program
Our commitment to education has stimulated the formation of environmental awareness through various projects working together with the municipal public school network. These projects include:
Bracell encourages local communities to identify opportunities for economic growth and job creation, then works with individuals or groups of entrepreneurs to help them set up and develop their business.
Bracell is committed that our activities should be based on an open and transparent dialogue between the company and stakeholders. We maintain permanent relationships with local communities in our operational areas.
Bracell also maintains a visiting program whereby it receives hundreds of residents from neighboring communities, from other regions and even from other states, all interested in getting to know the forestry and industrial production processes of the company. There is a special program aimed at teachers and students and the company believes that this program strengthens ties with the community, which begins to better understand its productive process.
Created to enable the participation of rural producers in the Eucalyptus production chain, the PPF (Forest Producer Program) helps local people develop forestry businesses. Through this partnership, the company shares its forest technology and assists rural producers in diversifying their activities and increasing their sources of income by planting Eucalyptus in available areas of their properties. Part of the wood is bought by the company to supply the factory, and the rest is used by the producers according to their own needs.
Who can participate?
Any rural producer in the region can participate in the Forestry Producer Program, provided that the property:
has updated land documentation;
is located within 120 km of the Bracell plants in Camaçari (Bahia) and Lençóis Paulista (São Paulo)
shows satisfactory productive potential;
has no environmental liabilities;
is located in a region with rainfall (rainfall index) above 1000mm per year.
All these aspects are evaluated from meetings of representatives of the company with the rural owners, field visits, analysis of documentation of the property, topographic measurement, environmental legalization and legal reserve registration process and, finally, signature of contract.
The financial return of the Forest Producer Program to the rural owner varies according to the distance of his property from the factory and the rainfall regime and the soil where the land is located. And it is not just the owner and the business who earn from PPF: it also generates positive financial results for municipalities and the state, as it increases tax and employment generation, as well as infrastructure investments.
All planting costs, including services and inputs, are financed directly by the company.
Social and environmental benefits
The Forestry Producer Program contributes to the maintenance of environmental quality in the properties of its participants. This is because one of the constraints of the program is that permanent preservation areas (PPAs), such as springs and riparian forest, are delimited and legal reserve areas are recorded.
In addition, the planted forest better protects the soil from erosion, with the advantage of generating wood, a marketable product that is very useful in rural areas. Planting trees also helps absorb CO2, one of the main gases that cause global warming.