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Social-environmental responsibility

At Bracell, we are committed to promoting sustainable operations. We adopt the principle of responsible production, actively communicate with our stakeholders to understand their demands and concerns, and aim at leaving a positive legacy for the communities surrounding our businesses, as well as at acknowledging their needs, cultures, values and activities.

In all of its forest activities, Bracell aims at making the best use of the soil, water and other inputs. We understand that protecting the environment and biodiversity is not only a matter of ethics, but it is the core of our commitment with the society, as well as it is vital for us to remain a going concern.

Development of local communities

Bracell believes that the development of its surrounding communities is part of its commitment to share the benefits from its activities with everyone it has a relationship with.

The company creates long-term value which is shared with its stakeholders and seeks to meet their social demands through two axis:

  • Continuous communication to mitigate the impact of its operations

Bracell adopts procedures to map the communities and maintains a continuous communication with those who are impacted by forest management activities.

In order to keep its stakeholders well informed on the development of its operations, the company created the program Encontro com Comunidades (meeting with the communities). Under this program, Bracell’s professionals contact locals from the place in which the company will operate to explain all processes of the operation – such as planting, harvesting and transportation, – and to inform them about the communication channels to report questions, demands or complaints.

  • Private Social Investment

Bracell develops social projects based on three pillars: Education, Empowerment and Enhancement.  These pillars are based on the following premises:

  • Flexibility and adaptability to different needs of stakeholders, both in Bahia and in São Paulo;
  • Focus on people and on collective needs, in different cultures and realities;
  • Development of cooperative and co-responsibility actions;
  • Priority of projects that create shared value;
  • Constant pursue to apply the concept of sustainable development throughout the entire project; and
  • Obtaining of direct and indirect measurable and qualitative results.

Our goal is to strengthen the educational practices in public schools in the areas in which the company operates. We are committed to education and work to improve the most important skills of local communities, as well as to encourage citizenship and raise environmental awareness through our educational programs. Projects under this axis include:

  • Continued education
  • Música Escola (school of music)
  • Fest in Canto (music festival for new talents)
  • Environmental Education Projects (Casa da Árvore – Núcleo Ecossocial, Ecomunidade and Recovery of Headwaters and Riparian Forests)


Bracell encourages communities to identify the fronts that create jobs, income and empowerment, as well as to find talents and promote leadership. The company structures groups of production, and makes them independent, owners of their own businesses, as well as it promotes partnerships with several institutions. These projects refer to:

  • Art and crafts using vine and piassava
  • Oficina dos Sonhos (workshop of dreams)
  • Beekeeping Project in Bahia and São Paulo
  • Farmácia Verde (green pharmacy)
  • Fábrica de Fardamentos (uniform factory)
  • Instituto Lidera Jovem (young leaders institute)
  • Viveiro de Mudas (tree nursery)

Bracell promotes health, citizenship, culture and quality of life, at no cost, to the population surrounding its operations. Some of the projects and initiatives include:

  • Projeto Circuitos Cidades Paulista (São Paulo cities’ running circuits)
  • Cinema no Campo (cinema in the countryside)
  • Mais Cidadania (more citizenship)
  • Support to Municipal Theatre Adélia Lorenzetti in Lençóis Paulista
  • Festival Integrado de Literatura de Lençóis Paulista (integrated literature festival in Lençóis Paulista)

For further information on our social-environmental activities and projects, please read our Sustainability Report.

Forest producer program

Created to enable the participation of rural producers in the Eucalyptus production chain, the PPF (Forest Producer Program) helps local people develop forestry businesses. Through this partnership, the company shares its forest technology and assists rural producers in diversifying their activities and increasing their sources of income by planting Eucalyptus in available areas of their properties. Part of the wood is bought by the company to supply the factory, and the rest is used by the producers according to their own needs.

Who can participate?

Any rural producer in the region can participate in the Forestry Producer Program, provided that the property:

  • has updated land documentation;
  • is located within 120 km of the Bracell plants in Camaçari (Bahia) and Lençóis Paulista (São Paulo)
  • shows satisfactory productive potential;
  • has no environmental liabilities;
  • is located in a region with rainfall (rainfall index) above 1000mm per year.

All these aspects are evaluated from meetings of representatives of the company with the rural owners, field visits, analysis of documentation of the property, topographic measurement, environmental legalization and legal reserve registration process and, finally, signature of contract.

Economic benefits

The financial return of the Forest Producer Program to the rural owner varies according to the distance of his property from the factory and the rainfall regime and the soil where the land is located. And it is not just the owner and the business who earn from PPF: it also generates positive financial results for municipalities and the state, as it increases tax and employment generation, as well as infrastructure investments.

All planting costs, including services and inputs, are financed directly by the company.

Social and environmental benefits

The Forestry Producer Program contributes to the maintenance of environmental quality in the properties of its participants. This is because one of the constraints of the program is that permanent preservation areas (PPAs), such as springs and riparian forest, are delimited and legal reserve areas are recorded.

In addition, the planted forest better protects the soil from erosion, with the advantage of generating wood, a marketable product that is very useful in rural areas. Planting trees also helps absorb CO2, one of the main gases that cause global warming.