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Bracell brings together regional houses of Agriculture to present the commercial potential of eucalyptus in the region

The expansion project of the pulp mill in Lençóis Paulista is already a reality and the growth of the forest base brings sustainable business opportunities and with safe profitability for the region.

During the months of April and May, Bracell São Paulo held meetings between the company’s forestry team and the teams of Sustainable Rural Development Coordinators (CDRS – CATIs) in the cities of Bauru, Jaú, Botucatu, Lins, Avaré, Ourinhos and Marília. The meetings presented the new company and its activities in the region, the management model for the formation of sustainable planted forests, the commercial potential of eucalyptus and the forms of business available to rural producers interested in partnering with the company.

The purpose of these meetings was to share with farmhouse technicians important information to support the farmers interested in diversifying their income. Bracell forest director Mauro Quirino emphasized the importance of this rapprochement with producers and the dissemination of the eucalyptus crop. “We believe that dialogue is the best way to strengthen relationships and extend our knowledge with transparency and respect. These meetings were important for opening a channel of direct communication between technicians, producers and the company”, he said.

For the technicians of the regional offices, the action was a way to know the new company and the regional presence of eucalyptus. “Our region is experiencing the expansion of eucalyptus culture. I believe that eucalyptus is an activity that can become very interesting from the small producer to the larger one, “said Marco Aurélio Beraldo, director of the regional CDRS of Bauru.

About Bracell

Bracell is one of the world’s largest producers of soluble pulp and special pulp in the world, with two main operations in Brazil in Camaçari, Bahia, and in Lençóis Paulista, in São Paulo. When the expansion in São Paulo, known as the Star Project, is completed in 2021, Bracell will have an annual production capacity of approximately 2.0 million tons of pulp. In addition to its factory operations in Brazil, Bracell has an administration office in Singapore and sales offices in Asia, Europe and the United States.

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